We act as a trusted partner & advisor for the world’s leading, or rapidly emerging purpose led brands.

We represent leading creators, providing direct access to them. This allows us to take a collaborative, creator led approach to our campaigns.

Case studies

Facebook Marketplace

x

Shelbi O

This Earth Month campaign featured both Summer Dean and Shelbi. The focus was on how FaceBook marketplace can help facilitate making eco-friendly purchases through shopping their selection of second hand/preloved items, with the main aim being to promote the use of the Facebook Marketplace. Summer focused on how to shop Clothing items and styling content including tips and tricks. Shelbi on the other hand focused on tips for the platform in general, as well as her best second hand finds.

DELL

x

Kathryn Kellogg

Building on a long term partnership, this past Earth Month Dell looked to Kathryn to help spread awareness about their Recycling Drive for the Planet program and their ongoing efforts to reduce e-waste, the fastest growing waste stream at present. She took a combined approach to create content for both TikTok and Instagram to share a cohesive message to her following.

IKEA

x

Lauren Ferree-Bash

We facilitated multiple creator partnerships across the Summer of 2021 for IKEA’s #SustainableEveryday campaign. Lauren chose to execute the following creative concepts: saving water and electricity by installing new IKEA faucets and lightbulbs, hosting a low-waste, plant-based backyard dinner and cooking sustainably using IKEA’s plant based products and storage.

Supergoop!

x

Jazmine Rogers

Supergoop! Has worked across several of our creators to change the way the world thinks about sunscreen. Jazmine executed a GRWM video in her own style, keeping things bright, optimistic and creative as per the brand’s ethos.

UGG

x

Jazmine Rogers

Jazmine took part in UGG’s ‘Feel Good’ campaign to launch this new version of an old style to a generation already obsessed with Y2K fashion. As a leader in the sustainable fashion space, Jazmine promoted the carbon neutral elements of the shoe in a new and exciting context.

PEARSON

x

Kathryn Kellogg

This year Kathryn worked with Pearson to help share the results of their annual study, the Global Learner Survey. She created educational Instagram content that shared sentiments around Climate Change and Sustainability, as well as her personal experience with climate change education and awareness.

Betterhelp

x

Raya & Louis

BetterHelp wanted to promote Mental Health Awareness Month in the month of May. They partnered with YouTube creators to share personal stories in hopes of encouraging others to prioritise their mental health.

ADOBE

x

Nick Cutsumpas

Adobe wanted to showcase the Adobe Creative Cloud Express, a mobile and online design app. They worked with Nick and Jazmine for their unique and distinct style. They created content that showed how they use the app to create strong visuals and graphics for their social media channels. For FarmerNick, this included a planting calendar, and a pest identifier.

AMEX

x

Jessica Clifton

Amex was looking to celebrate, support and amplify small businesses. They partnered with Jess and she identified two sustainable small businesses (byHumankind and Rumpl), and encouraged her followers to shop from these merchants via the Instagram Shop function

GOOGLE
YOUTUBE ORIGINALS

x

Benjamin Lee

YouTube launched the #UnFckItChallenge to help fight climate change and promote sustainability efforts through their new YouTube Shorts offering. They partnered with prominent sustainability creators to create YouTube Shorts to propel change, find solutions, and bring ideas together.

TOMS

x

Annabelle Gao

As part of TOMS ‘Mallow’ shoe launch, Annabelle took her TOMS and executed a dynamic photoshoot, which demonstrated their fashion forward approach.

TOO GOOD TO GO

x

Nick Cutsumpas

Too Good To Go was launching in new cities across the US and looking to promote their app. They worked with Kathryn & Nick (LA) and Annabelle (NY) to bring to life a campaign centred around helping everyday people fight food waste in their local communities by connecting them to restaurants with surplus meals

REI

x

Lauren Ferree-Bash

REI Co-op have long-term relationships with our creators to promote getting outside, supporting their equality and conservation initiatives, and building awareness about their breadth of products, service and expertise. Partnering with Lauren (LA) and Jazmine (NY), the content has featured e-biking, hiking, surfing, enjoying the outdoors and swimming.

THREDUP

x

Annabelle Gao

Annabelle’s is one of many campaigns that we continue to run between thredUP and our creators. In her activations Annabelle incorporated her whimsical aesthetic and artistic talent.

Our
offering

1
Creator partnerships
We actually represent a leading group of creators globally, meaning we understand creators, have direct access to them and remove double agency fees.
2

Paid digital media

We provide additional content usage and promotional services as part of our offering. This enables brands & agencies to either further use content in creative ways or scale their activities and reach a greater audience via a creator’s account.
3
Canopy platform
Our proprietary platform allows us to review a leading group of vetted creators and streamline the campaign process.
4
Original brand content & sounds
Content produced by some of the most influential creators from across the world for use on your own channels and platforms.
5
Advisory

Our experience in conducting hundreds of influencer campaigns across three continents gives us a unique perspective to advise brands on a whole range of subjects within this space.