Earth series: A short history of Earth Day

Earth day is in a sense, not new; for millennia, people across the globe have, every day, been celebrating, protecting and living in harmony with the beauty of the earth.

Why social media creators are the protagonists of their channels and what this means for brands

Social media creators are the protagonists of their stories, of their channels.

The sustainability influencers to watch in 2021

We have broken down the world’s leading sustainability creators into five core categories, covering 30 creators.

Sustainability and the future of influencer marketing

We are entering a new age of influence in which creator marketing is increasingly going to be about not just creating a positive impact for brands, but also a positive impact for the planet.

The business of influence: food

We no longer pass the water. We like, repost and share it.

Is influencer the right word?

Influencer has become something of a dirty word, both among social media creators themselves and the general public.